1/8/2023 0 Comments Opera web browser sony tvBut our main competition on the software side actually comes from the manufacturers and providers themselves, like Samsung, Comcast or LG. For example, Sony selected to use us in Europe rather than Android because we’re more experienced at bringing content to TV than the Android development team, which is more focused on mobile.Īt the software level, there are a couple of companies, like Firefox OS, with traditional browser engines that deliver to TV, and there are a number of fairly small competitors making app stores for TV, mainly in the Chinese market. We also wanted to interact with end users in real time.”Ībout five years ago, Opera TV rolled out an app store for smart TVs, primarily for short-form video, monetized through Opera TV’s sister entity Opera Mediaworks.ĪdExchanger caught up with Hernes to talk OTT challenges, OTT opportunities and what’s up with the FCC’s efforts to unlock the set-top box.įRODE HERNES: We try to avoid competing directly with Apple TV, Roku and Android TV, but we do sometimes brush up against them. “We needed to hedge and have a deeper, broader offering. “If that component gets commoditized, that could be very bad,” Hernes said. While that’s still Opera TV’s bread and butter, it became clear that being a component of another company’s product, no matter how specialized or vital a component it is, was not the safest bet. OEMs and connected TV manufacturers bake Opera TV’s browser inside their operating system, with their own user interface on top. Historically, the business has centered on B2B licensing. “We shipped 42 million devices with our software last year and we’re nearly at the volume we need to be if we want to be attractive to advertisers,” said Frode Hernes, Opera TV’s VP of product management for TV and devices. But the browser inside their hardware comes courtesy of a third party.Īnd Opera TV, the purveyor of said software, is starting to dip its toe into more consumer-facing fare. These are the TV brands you know – Sony, Samsung, LG.
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